Mobile advertising is set to boom

Mobile devices that are capable of receiving desired, relevant and valuable information can potentially move the relationships that consumers have with certain brands to a whole new level that will be a lot deeper than before. There is currently a dramatic transformation taking place in the mobile marketing landscape, which is at present responsible for […]

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Companies Embracing Mobile Marketing, Survey Reveals

Mobile marketing campaigns are set to be utilised by increasing numbers of client-side marketers this year as strategists take advantage of the developments in mobile phone technology. This is according to a survey from the Mobile Marketing Association (MMA) and the Association of National Advertisers (ANA), with 88 per cent of respondents announcing their intention […]

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