Sainsbury’s, the third largest grocer in the UK, outsold the competition in the month before Christmas, according to data from Nielsen. Sales increased by 8% on last year, and the four weeks leading up to December 25th saw an increase of 10.1%, with an accompanying rise in market shares of half a point, bringing it to 15.4%.
Rivals Tesco and Morrisons both showed a rise of about 6.9% in the same time period, and Wal-Mart’s Asda came in just behind at 5.8%. Nielsen reported on Friday that supermarket sales in Britain hit a record of £3.36 billion, partially owing to the rise in prices.
Though all of the retailers reported a slump due to inclement weather, they also reported a surge in the period just before Christmas Day. The trend also seemed to be towards high-end foods, with Sainsbury’s, Marks & Spencer and Waitrose outselling the lower-end Tesco, Asda and Morrisons.