One of the largest clothing retailers in Britain is about to take on its rival Marks & Spencer by offering a new much more generous policy on high street for shoppers that want to return goods.
Starting in the middle of this week, the George at Asda supermarket label will release its new permanent 100 day ‘no quibble’ guarantee for every item in its clothing range in a bid to stop the trend of high street fashion ‘throwaways.’ The new return policy is aimed to allow customers that are not fully happy with any item they purchase from the range to get a full refund for their purchase even if the item has already been worn and washed.
Asda plans to stand out against rival M&S’s return policy by showing that it has a strong commitment to offering quality clothing at an affordable price that is designed to last versus the return policy at M&S which has been reduced twice over the last four years spurring vicious customer complaints.
In spring of 2009 M&S shortened its return period from 90 days to 35 which was met with harsh criticism from its consumers. The company argued that most people return goods within 28 days and that around 66% return goods within two weeks.
The move at Asda by George follows a trial period of the policy on all school uniforms last July that offered customers 100 days to return any uniform purchased if they are not happy with the quality of the product.