Daily Mirror another victim of poor newspaper sales

The Daily Mirror’s shares have taken a downward spiral of about 16% and it does not seem much can be done to pull them up.  The newspaper is suffering, as so many have, from increasing costs and decreasing revenue.

Sly Bailey, the Trinity Mirror’s chief executive says that economic uncertainty has struck the advertising business and the newspaper’s national advertising revenues fell almost 6 percent in September because clients decided not to spend on promotion.

All of Trinity’s national titles are running behind those of competitors News Corp and Daily Mail and General Trust, who saw their national’s advertising revenues rise by about 13 per cent.